Content Strategy Lead

Remote · London, England, United Kingdom

Description

As Leadfeeder’s Content Strategy Lead you’ll be an expert in all things content, know how to scale website traffic and understand the B2B buyer journey inside-out. You’ll be directly responsible for refining Leadfeeder’s editorial style, owning the entire content marketing strategy and delivering on ambitious growth goals.

Leadfeeder is a buzzing remote international team of 40+ people and more than ten nationalities, and we are hiring key people around the world to accelerate our rapid growth. This is a full-time role that is ideally based in Europe but we will consider exceptional candidates from elsewhere.


Responsibilities

* Analyse what content is driving traffic increases to help us meet our acquisition goals and make proactive decisions on what content we should be creating.

* Own KPIs and regularly report on the success of content initiatives. Use findings to continue to iterate and improve content strategy.

* Manage the planning of current content production, including blog, videos, webinars, and ebooks.

* Develop and test the effectiveness of new content types that the company hasn’t tried before.

* Refine Leadfeeder's editorial style and work with other writers to deliver a consistent voice to users.

* Ensure SEO is taken into consideration at the beginning of the content planning and creation process, with the aim of producing content that can attract high-quality links and traffic at scale.

* Monitor traffic for a core group of keywords, develop strategies to improve rankings of these keywords and identify new keyword opportunities.

Requirements

* 6+ years Content Marketing experience and 2+ as a Content Lead with a SaaS company.

* Experience using content to grow traffic and influence business goals.

* Experience using relevant content marketing and SEO tools.

* Independent self-starter with great communication skills.

* Comfortable with the prospect of operating in a remote-working environment where you’ll be expected to proactively take charge of strategy and ownership over key success metrics.

Benefits

* Opportunity to work remotely.

* A knowledgeable, high-achieving, experienced and fun team.

* An international and diverse work atmosphere.

* The chance to be part of a rapidly growing startup and the next success story.

* Team meetings worldwide (we spent a week in both Riga and Malaga last year!)

* A competitive base salary.

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